Last week, two kids were almost hit and killed by a driver on Sir Francis Drake Boulevard in San Anselmo, saved only by an alert driver and their own reactions. What might be done to make Drake safer now and in the future?
Read MoreSan Rafael must get a handle on pedestrian deaths
Four people have suffered violent, brutal deaths in San Rafael in the past nine months. Each one was entirely preventable, each one caused by what should have been a simple mistake that happened to have been made in traffic.
Traffic is the leading preventable cause of death in the United States, and San Rafael's wave of pedestrian deaths shows the city is not immune.
Rather than try to reinvent the wheel, San Rafael should take a page from cities that have adopted Vision Zero, a plan to cut annual pedestrian and bicycling deaths to zero, returning what is a too-routine fact of life into the shock that it really is.
If it does, it will follow the far-more congested cities of Chicago, and San Francisco, but especially New York.
New York's pioneering transportation director, Jeanette Sadik-Khan, laid the groundwork during the last mayoral administration. Many of New York's roads had overly complicated intersections or simple dead spaces of asphalt, which confused drivers and pedestrians alike, and she adopted a Keep It Simple approach to make these notorious streets safer.
Sadik-Khan directed her staff to clearly define pedestrian space, driver space, bicycle space and the areas where they need to share.
She expanded the use of the Leading Pedestrian Interval, which gives pedestrians a head-start on walk signs, and reconfigured intersections to allow for more direct pedestrian crossings.
Though the city's drivers at first complained about a so-called "War on Cars," the result was actually smoother-flowing traffic and — shockingly — faster drive times through Manhattan.
Safety, too, went up dramatically, with some intersections posting a 45 percent drop in injury crashes.
A report from her office summarizes the approach: "The fundamental characteristic of the successful projects is that they create the opportunity for drivers, pedestrians, and cyclists to move through the street network simply and easily, minimizing the unexpected, the confusing, and the potential for surprises."
In other words, make the street easy to use by minimizing complexity and allowing people to go where they want to go.
Red light cameras are good policy gone wrong
Red light cameras have been deployed around the country to great effect, reducing crashes dramatically in New York City and Washington, DC. Given these successes in the East, it was natural for San Rafael to give them a try. But police said they were ineffective at reducing crashes, and that they cost more than they took in, so the city recently ditched them. Given state law in California, the results in San Rafael start to make some sense.
Best practice: red light cameras
Traditional traffic enforcement is meant to be punitive. Police can’t be everywhere, so, to change behavior, any violation caught needs to be punishing and painful. As a result, California has extremely high fines for red light violations: a minimum of $489.
When a city switches on red light cameras, they generally try to limit them to key intersections. This ensures that most dangerous violations are caught, even if other violations at less important or less dangerous intersections are missed.
Psychologically, this is not effective, as it does not create a culture where traffic violations are simply not done. Serial red light runners will continue to do so wherever they like, just avoiding the two or three intersections where they know they’ll get caught. Research finds dummy cameras, which flash a light but take no picture, are effective at stopping red light running, a strong indicator that running lights is often a conscious decision.
To change behavior, one must apply a little force consistently, not a lot of force inconsistently. Red light cameras, when seen in this light, don’t do a very good job. They should be ubiquitous and cheap, with a relatively low-dollar ticket – maybe just $150 – that hits a driver for every red light run.
California’s red light ticket minimum means ubiquitous tickets would add up rapidly. As it is, just one $489 ticket can be half of someone’s take-home pay for the month, or worse. It’s unjust to use such a painful instrument to change behavior city-wide, even if the end of crashes prevented is noble.
As well, the high ticket fine opens cities up to criticism that traffic enforcement is simply a money grab, a politically toxic accusation that could kill any such comprehensive enforcement.
San Rafael’s experience
Without the flexibility to catch red light runners every time, San Rafael’s experience with cameras was a poor one. Though a 2012 grand jury report found crashes declined by 12 percent up to that point, a police spokeswoman told me crashes increased by 1 fatality.
The managing company, Redflex, was also a political headache. The IJ's Megan Hansen reported, “Redflex has been losing contracts ever since it came under fire early last year when news broke the company was being investigated for corrupt business practices, including bribery and secret meetings.” Red light cameras are never politically easy, and paying a potentially corrupt company hundreds of thousands in taxpayer funds and ticket fines just makes things worse.
Though traffic enforcement is vital to creating a safe environment for all road users, San Rafael should focus its efforts on street design rather than automated enforcement. Though the impulse among some may be to keep fines high, road safety advocates should advocate for laws that do the most good, not just the ones that feel right.
To that end, California should create a two-tier system of ticket enforcement: one with dramatically lower fines for comprehensive automated enforcement schemes, and one with the existing fines for the spot-checking enforcement schemes cities rely on today.
Though it’s unfortunate San Rafael did not get a good deal for its cameras, removing them was ultimately a response to bad state law. Perhaps one day the city will be able to install a system that changes how we think about traffic laws, but until then it’s probably best to just go without cameras altogether.